ONSET

behind the scenes at 16 handles

On Saturday we wrapped a shoot for our most delicious client, the DIY frozen yogurt giant 16 Handles. With over a dozen new franchises open across the nation, they're poised for a huge 2012. Comprised of outdoor, interactive and guerilla elements, our 360 degree "Flaunt Your Flavor" campaign will play with caricatured archetypes, e.g., the pop star...

...and the Wall Street tycoon.

Launching this April, we hope it'll help solidify 16 Handles as the nation's most fun frozen dessert destination!